Introduction: Why Should Businesses Tell Stories?
Stories are a powerful tool for persuading and convincing people to buy a product. In fact, the human brain is hardwired to respond to stories. That means that when we share a story with others, our brain releases dopamine that makes it feel good.
Stories can also be used to motivate people in a company because they can help create a sense of community in the workplace. Stories also help people in the company share goals and values. They have been shown to increase employee retention rates by up to 33%.
How to Use the 4 Principles in Your Storytelling Strategy
The four principles of storytelling are:
Narrative: It is all about the narrative and the story. The narrative must be captivating and it should tell a story.
Plot: The plot of the story is important in many ways. It should be compelling and it must lead to an interesting conclusion.
Characterization: The characterization of the hero-protagonist is essential for every good story.
Theme: The theme is what separates a good story from a bad one, so this needs to be relevant and well researched before developing the main idea for your story.
Conclusion: Using Stories to Build Trust and Loyalty with Your Audience
The idea is not to get people to like you, but to get people to like your product.
You want customers to know, “This company will take care of me.”
How can you do that? One way is by using stories.